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Trump Trainwreck - Ongoing diary of betrayal and evil
Robert Mercer: the big data billionaire waging war on mainstream media
https://www.theguardian.com/politics/201...are_btn_fb

Just over a week ago, Donald Trump gathered members of the world’s press before him and told them they were liars. “The press, honestly, is out of control,” he said. “The public doesn’t believe you any more.” CNN was described as “very fake news… story after story is bad”. The BBC was “another beauty”.

That night I did two things. First, I typed “Trump” in the search box of Twitter. My feed was reporting that he was crazy, a lunatic, a raving madman. But that wasn’t how it was playing out elsewhere. The results produced a stream of “Go Donald!!!!”, and “You show ’em!!!” There were star-spangled banner emojis and thumbs-up emojis and clips of Trump laying into the “FAKE news MSM liars!”

Trump had spoken, and his audience had heard him. Then I did what I’ve been doing for two and a half months now. I Googled “mainstream media is…” And there it was. Google’s autocomplete suggestions: “mainstream media is… dead, dying, fake news, fake, finished”. Is it dead, I wonder? Has FAKE news won? Are we now the FAKE news? Is the mainstream media – we, us, I – dying?

I click Google’s first suggested link. It leads to a website called CNSnews.com and an article: “The Mainstream media are dead.” They’re dead, I learn, because they – we, I – “cannot be trusted”. How had it, an obscure site I’d never heard of, dominated Google’s search algorithm on the topic? In the “About us” tab, I learn CNSnews is owned by the Media Research Center, which a click later I learn is “America’s media watchdog”, an organisation that claims an “unwavering commitment to neutralising leftwing bias in the news, media and popular culture”.

Another couple of clicks and I discover that it receives a large bulk of its funding – more than $10m in the past decade – from a single source, the hedge fund billionaire Robert Mercer. If you follow US politics you may recognise the name. Robert Mercer is the money behind Donald Trump. But then, I will come to learn, Robert Mercer is the money behind an awful lot of things. He was Trump’s single biggest donor. Mercer started backing Ted Cruz, but when he fell out of the presidential race he threw his money – $13.5m of it – behind the Trump campaign.

It’s money he’s made as a result of his career as a brilliant but reclusive computer scientist. He started his career at IBM, where he made what the Association for Computational Linguistics called “revolutionary” breakthroughs in language processing – a science that went on to be key in developing today’s AI – and later became joint CEO of Renaissance Technologies, a hedge fund that makes its money by using algorithms to model and trade on the financial markets.

One of its funds, Medallion, which manages only its employees’ money, is the most successful in the world – generating $55bn so far. And since 2010, Mercer has donated $45m to different political campaigns – all Republican – and another $50m to non-profits – all rightwing, ultra-conservative. This is a billionaire who is, as billionaires are wont, trying to reshape the world according to his personal beliefs.

Donald Trump’s presidential campaigned received $13.5m from Robert Mercer. Photograph: Timothy A Clary/AFP/Getty Images
Robert Mercer very rarely speaks in public and never to journalists, so to gauge his beliefs you have to look at where he channels his money: a series of yachts, all called Sea Owl; a $2.9m model train set; climate change denial (he funds a climate change denial thinktank, the Heartland Institute); and what is maybe the ultimate rich man’s plaything – the disruption of the mainstream media. In this he is helped by his close associate Steve Bannon, Trump’s campaign manager and now chief strategist. The money he gives to the Media Research Center, with its mission of correcting “liberal bias” is just one of his media plays. There are other bigger, and even more deliberate strategies, and shining brightly, the star at the centre of the Mercer media galaxy, is Breitbart.

It was $10m of Mercer’s money that enabled Bannon to fund Breitbart – a rightwing news site, set up with the express intention of being a Huffington Post for the right. It has launched the careers of Milo Yiannopoulos and his like, regularly hosts antisemitic and Islamophobic views, and is currently being boycotted by more than 1,000 brands after an activist campaign. It has been phenomenally successful: the 29th most popular site in America with 2bn page views a year. It’s bigger than its inspiration, the Huffington Post, bigger, even, than PornHub. It’s the biggest political site on Facebook. The biggest on Twitter.

Prominent rightwing journalist Andrew Breitbart, who founded the site but died in 2012, told Bannon that they had “to take back the culture”. And, arguably, they have, though American culture is only the start of it. In 2014, Bannon launched Breitbart London, telling the New York Times it was specifically timed ahead of the UK’s forthcoming election. It was, he said, the latest front “in our current cultural and political war”. France and Germany are next.

A determined plutocrat and a brilliant media strategist can, and have, found a way to mould journalism to their own ends
But there was another reason why I recognised Robert Mercer’s name: because of his connection to Cambridge Analytica, a small data analytics company. He is reported to have a $10m stake in the company, which was spun out of a bigger British company called SCL Group. It specialises in “election management strategies” and “messaging and information operations”, refined over 25 years in places like Afghanistan and Pakistan. In military circles this is known as “psyops” – psychological operations. (Mass propaganda that works by acting on people’s emotions.)

Cambridge Analytica worked for the Trump campaign and, so I’d read, the Leave campaign. When Mercer supported Cruz, Cambridge Analytica worked with Cruz. When Robert Mercer started supporting Trump, Cambridge Analytica came too. And where Mercer’s money is, Steve Bannon is usually close by: it was reported that until recently he had a seat on the board.

Last December, I wrote about Cambridge Analytica in a piece about how Google’s search results on certain subjects were being dominated by rightwing and extremist sites. Jonathan Albright, a professor of communications at Elon University, North Carolina, who had mapped the news ecosystem and found millions of links between rightwing sites “strangling” the mainstream media, told me that trackers from sites like Breitbart could also be used by companies like Cambridge Analytica to follow people around the web and then, via Facebook, target them with ads.

On its website, Cambridge Analytica makes the astonishing boast that it has psychological profiles based on 5,000 separate pieces of data on 220 million American voters – its USP is to use this data to understand people’s deepest emotions and then target them accordingly. The system, according to Albright, amounted to a “propaganda machine”.
"I close my eyes, and I can see a better day" -- Justin Bieber

Keep the spirit alive;
Eric M
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Messages In This Thread
RE: Trump Trainwreck - Ongoing diary of betrayal and evil - by Eric the Green - 03-30-2017, 10:15 AM
Stupid is as stupid does... - by Ragnarök_62 - 04-05-2017, 07:54 PM
RE: Stupid is as stupid does... - by pbrower2a - 04-06-2017, 01:56 AM
RE: Stupid is as stupid does... - by Galen - 04-08-2017, 08:47 PM

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