01-29-2017, 11:50 AM
The excerpt below appeared in an article published in The Weekly Standard, a conservative magazine and blog. Trump and his administration would do well to heed Rule #1:
"Trumpism Corrupts: Spicer Edition"
http://www.weeklystandard.com/trumpism-corrupts-spicer-edition/article/2006432
...Rule #1 for press relations is that you can obfuscate, you can misrepresent, you can shade the truth to a ridiculous degree, or play dumb and pretend not to know things you absolutely do know. But you can't peddle affirmative, provable falsehoods. And it's not because there's some code of honor among press secretaries, but because once you're a proven liar in public, you can't adequately serve your principal. Every principal needs a spokesman who has the ability, in a crunch, to tell the press something important and know that they'll be believed 100 percent, without reservation.
And a legendary CBS broadcast journalist had this advice for his profession:
“To be persuasive, We must be believable,
To be believable, We must be credible,
To be credible, We must be truthful.”
― Edward R. Murrow
"Trumpism Corrupts: Spicer Edition"
http://www.weeklystandard.com/trumpism-corrupts-spicer-edition/article/2006432
...Rule #1 for press relations is that you can obfuscate, you can misrepresent, you can shade the truth to a ridiculous degree, or play dumb and pretend not to know things you absolutely do know. But you can't peddle affirmative, provable falsehoods. And it's not because there's some code of honor among press secretaries, but because once you're a proven liar in public, you can't adequately serve your principal. Every principal needs a spokesman who has the ability, in a crunch, to tell the press something important and know that they'll be believed 100 percent, without reservation.
And a legendary CBS broadcast journalist had this advice for his profession:
“To be persuasive, We must be believable,
To be believable, We must be credible,
To be credible, We must be truthful.”
― Edward R. Murrow