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Ford Motor Company practically abandons small passenger autos
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The economy vehicle market is not a profitable market in the sense that the vehicles dedicated to 'luxury' vehicles and gas-guzzlers are profitable markets. People who want their cars cheap and economical are unwilling to buy the profitable add-ons that make a sticker sting for a customer and sing for the manufacturers and dealers. if the car companies had their way there would be nothing but gas-guzzling pickups, SUVs, and sports cars. People who do not ask about gas mileage are the ones who buy the expensive upgrades of seats, electronics, trim, and engine options.

It could also be that Ford has lost all desire to compete with KIA, Toyota, Nissan, etc... It is ironic, as Ford introduced the first car (the Model T) that had the workingman as a target market. But that was more than a century ago. Maybe the people buying the low-end Fords were not going to become buyers of the expensive, profitable, gas-guzzling vehicles that Ford wants to sell.

Chrysler has dropped at least two of its smaller cars (the 200 and the Dodge Dart). I would not be surprised if General Motors drops most of its small car lines.
The ideal subject of totalitarian rule is not the convinced Nazi or the dedicated Communist  but instead the people for whom the distinction between fact and fiction, true and false, no longer exists -- Hannah Arendt.


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RE: Ford Motor Company practically abandons small passenger autos - by pbrower2a - 04-26-2018, 05:43 PM

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