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Ford Motor Company practically abandons small passenger autos
#30
The free market demonstrated that Ford Motor Company could not build small cars profitably. That could be its manufacturing structure -- that Ford is simply good at making trucks and SUVs, but not boxy little, bland cars that are financial and marketing headaches. Big business divests itself of or abandons unprofitable activities. Ford is not the first automobile manufacturer to abandon the personal automobile while building something else more profitably.

White Motor Company originally manufactured passenger automobiles until other manufacturers out-competed it in that market. It kept making trucks, buses, and defense equipment as late as 1980, when it sold out to Volvo. It had at one time bought out REO Motor Car Company, an early manufacturer of cars which abandoned the passenger car business in favor of heavier vehicles. The demise of both auto manufacturers had nothing to do with standards of fuel efficiency.

But White Motor Company and REO are not quite the household names that Ford is. Ford has shocked many of us for abandoning the low-end new vehicle market. This said, we cannot fault business for abandoning an unprofitable or even marginally-profitable activity rich in headaches. Ford might have sold out its small-car division to someone else -- except that there was no buyer.
[url=https://en.wikipedia.org/wiki/White_Motor_Company][/url]
The ideal subject of totalitarian rule is not the convinced Nazi or the dedicated Communist  but instead the people for whom the distinction between fact and fiction, true and false, no longer exists -- Hannah Arendt.


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RE: Ford Motor Company practically abandons small passenger autos - by pbrower2a - 05-03-2018, 08:52 PM

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