Looking at the generations from the Fourth Turning perspective

[sbarrera]

(06-12-2018, 08:55 AM)David Horn Wrote:

(06-11-2018, 10:49 AM)beechnut79 Wrote: But in that "traditional" America there were, for the most part, no stores open on Sunday. Don't believe we have returned to that meme anywhere even in red America, Chick-Fil-A notwithstanding.

I seriously doubt though that the Millennials will make like the last generation of its archetype, the GIs, and return us to the days of the Organization Man/Suzy Homemaker lifestyle. Someone here mentioned nostalgia for the days of Mom and Pop shops on Main Street. For said return to happen many would have to be willing to sacrifice some of their conveniences.

Returning to "sense of things" doesn't require returning to the last implementation of that sense.  Millennials appear to be the first generation to reject the merchant-customer model.  They may come to regret it, but deciding to reverse course is less than likely.  They have no emotional tie to that model, so it would be a faux nostalgia for a time gone by.  

Boomers grew up watching GI-produced Westerns on TV.  Almost none of that generation had actually lived in the West they portrayed.  Few if any were actually realistic.  All the gritty Westerns came later.

I'm curious - how are Millennials rejecting the merchant-customer model? Jeff Bezos is the ultimate merchant and the richest guy ever! Is it that online marketplaces are the new model?