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The Aging of X
#21
As a Boomer I got separated from mass culture when I started college (well, one had better abandon mass low culture for something better -- ideally , richer and more fulfilling -- once one starts college). As I graduated from college I found that the mass culture had gone from Boomer-oriented  to X-oriented. What happened? The pop musicians quit pretending to stand for any noble purposes in life or became old. OK, I found Haydn's string quartets much richer than the pap of the time.

Usually it is age 48 when the TV networks lose interest in most people. By then one either has no brand-name loyalty or is so capricious that one is beyond convincing. The only elderly people that the networks want to reach are the rich -- the ones capable of buying high-value insurance policies, financial securities, high-end marques of cars, or foreign travel. The networks get horrid ratings from golf, but they still air it. Its viewers are 'high-end', unlike people who might watch such bilge as COPS or The Jerry Springer Show.

But you can look at being aged out of the market for advertising in a good way: you are no longer being hustled. Are you tired of people trying to convince you that if you don't have the most expensive cellular phone that you are something of a freak?

I admit it -- at age 61 I am old, even if I still have a nimble mind and excellent mobility. I am old because there is much to which I cannot relate, and I see nothing wrong with being unable to relate to it.
"The fool doth think he is wise, but the wise man knows himself to be a fool" -- William Shakespeare, As You Like It, V.i


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#22
(06-20-2017, 06:08 PM)X_4AD_84 Wrote: Forgot to mention. I'm now an adult x 3 (e.g. 54). It actually happened a few days back. Last year in the 35 - 54 demographic, then I will reach the "don't care" zone in terms of pop culture (or so the marketing types like to believe).

I've just outlived one grandma. She died young of a stroke just after hitting 54.
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Mark 13:22 - "For there shall rise false Christs and false prophets, and they shall give signs and wonders, to seduce, if possible, also the chosen."


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#23
(07-27-2017, 10:33 AM)X_4AD_84 Wrote:
(06-20-2017, 06:08 PM)X_4AD_84 Wrote: Forgot to mention. I'm now an adult x 3 (e.g. 54). It actually happened a few days back. Last year in the 35 - 54 demographic, then I will reach the "don't care" zone in terms of pop culture (or so the marketing types like to believe).

I've just outlived one grandma. She died young of a stroke just after hitting 54.

I guess you Gen X are still young.  The longer lived of my grandmas died a decade ago at 95.
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