10-10-2017, 11:39 AM
wsj Wrote:> America’s retailers have a new target customer: the 26-year-old
> millennial. That age bracket, bigger than any other—numbering 4.8
> million—is part of a generation radically different from its
> predecessors that is pushing brands to develop new products and
> overhaul marketing. Many millennials are on the verge of
> life-defining moments such as buying a house and having
> children. But companies looking to be part of that have run into a
> problem. “They’re much more of a ‘do-it-for-me’ type of customer
> than a ‘do-it-yourself’ customer,” says Joe McFarland, executive
> vice president of J.C. Penney stores. In response, companies
> including Home Depot and Sherwin-Williams are hosting classes and
> online tutorials to teach such basic skills as operating a lawn
> mower, tape measure, mop and hammer.
Wow! Millennials need education on how to operate a mop and a hammer!
No wonder the country is headed for war.